About iccentric - Why Brands Choose Us

You can think of the name "iccentric" in two different ways -1) The 'i' meaning "Internet-ccentric" - where all brand positioning/exposure now revolves around the online space; and 2) The way consumers view the new mobile society - everything revolves around "me", the individual, as in "i-ccentric". Either way it's all about positioning your brand in the right way to reach consumers in their mobile/online world. And we are a team of brand professionals who understand, not only the significance of effective online strategy, but also how to leverage a brand in highly compelling and memorable ways. Not only do we have creatives and account service teams with very deep experience in online brand experiences, our staff is also comprised of traditional ad agency creatives who have been leveraging brands in the traditional space - in television, print and radio - and always in search of the most effective brand positioning - regardless of platform.

Our 5-Step process to leverage a brand online begins with the essential basics inherent to the advertising and marketing campaigns long before the existence of the online space - brand identity, target audience identification and strategy. It is our wealth of experience across all of our teams that make the difference for our clients - and why they have sought our team project after project, year after year. This is why brands choose us - because this is what we do.